• startup Kolkata

    Keys To Startup Success

    Many startup entrepreneurs are thrown into entrepreneurship and have to learn to swim or sink in the competitive world of business. So many of us are looking for ways that we can get closer to success, build our business, or maybe even launch the idea that we had when we were young. When I was starting my business, I thought the same thing. How do these people achieve in such high amounts? After seeing how other successful entrepreneurs have started their businesses, there seemed to be a trend. There were 3 things that these entrepreneurs lived by that really helped propel them to the success that they have today.
    Here are 3 success keys that you can implement in your business to achieve more in what you do and how you do it:

    1. Know Where You Are Going
    One trait exhibited by many successful entrepreneurs is that of knowing where they are going. Setting goals for your business and figuring out how you are going to get your business to those goals is a definite success trait in many startup entrepreneurs. Even if you don't know where you want your company to be in a year, think about it and be willing to dream. You need to ask yourself the question "Where do I think I can get in a year?" Once you have that figured out, you need to start doing. Create a plan and start implementing based on that plan. Your plan probably won't cover everything, but it will be a great help in getting more done.
    2. Be Dedicated.
    Another big success trait of startup entrepreneurs is that they are dedicated and are willing to put in the work. What do I mean by this? Well, successful startups have entrepreneurs behind them that work tirelessly to get their business started and scaled. They work tons of hours and are dedicated to making their idea a success. Some of the most successful entrepreneurs recall stories of working 80, 90, or even 100-hour weeks when they were starting their businesses. Now, that's dedication! You can be dedicated to your business as well. Figure out what you need to do in your business every day to grow, then implement it. That way, you can constantly make progress at growing your business.
    3. Have A Purpose
    This connects with the 2nd point. If you want to stay dedicated to your business's success, you are going to need to have a purpose.Having a reason for your work, a purpose, can help you continue to dedicate yourself and be enthusiastic about running your business every day. Be sure that when you choose your purpose that it is something that evokes emotion in you. Humans are creatures fueled by emotion. If you can find an emotional reason for doing something, what you are doing will be much more effective than simply picking a logical reason. Have a goal that is more than your business, or that your business can help you achieve. That way, you can remember that goal every time you are thinking about your business and why you are working every day to achieve your goals.

    4. Start Doing
    Entrepreneurs are people that make things happen, create a business that makes a difference, and that figure out how to make their lives and the lives of others better. But, sometimes us entrepreneurs lose sight of what we are working on. Remember to know where you are going, why you want to get there, and that you need to work to get there , because the joy of being an entrepreneur is in both the process and the result. But it takes more than an enduring fantasy to transform an entrepreneurial vision to a startup that has more than a 50/50 chance at survival for the near term, let alone the long term. To boost the odds of a good idea becoming a good product and a good product becoming the foundation of a top-performing company, or at least a business that comes to be worth something more than the capital that stakeholders invested in it, a small business needs more than an idea lodged in an entrepreneur's brain.
    The business needs resources such as an innovative product or service that, with luck, might lead to more products or a product line, or perhaps a platform technology that represents a large market opportunity. In each case, the asset must satisfy a market need and be something consumers want, and must be managed by personnel who will stay the course when facing operational and financial challenges that might discombobulate others.
    Innovative Products or Services
    Although startups pop-up every day, the best ones enhance their probability for success by introducing an innovative product or service that offers a unique value to a customer. While an embryonic concept might draw public interest, it's the full-blown innovative product that offers real customer value to customers that establishes a company in the marketplace. That perceived value will also determine the product's price, which will determine the feasibility of its commercialization. In turn, it's the commercialization of the product or service that assures the financial returns, which justifies development and startup costs.
    The Potential Development of a Product Pipeline
    An innovative concept, product or service that might be a forerunner to multiple other products or a product line makes a company's success in its chosen market more likely than does a single product or service. In part, this is true because a product pipeline is a more interesting prospect to investors who prefer to make a wager on a company with multiple income streams, rather than a "one-pony show." While a single-product idea might serve as the basis of a new business, it's less attractive than a company whose product line offers a larger market opportunity.
    A Product or Service That Fulfills a Customer Need and Want
    To justify founding a company, an entrepreneur must offer a product or service that meets a customer need, but even more importantly, what they want. Hence the emphasis on identifying the first product or service a company will offer in a chosen market.
    The single criterion to which a startup's first product or service must adhere to is that the product or service satisfies an existing need or want in the real world. Equally important is that the product or service fulfills a need in a desirable market and that it will likely ensure the company a competitive position in the market.
    The Commitment of Appropriate Management Personnel to the Venture
    Regardless of the desirability or marketability of a product or service, a startup that lacks adequate management will fail. Startups face innumerable barriers during the different phases of company growth. In particular, early stage technology companies face an uphill grind to reach commercialization. But managers of any startup must possess the skills needed to acquire customers, raise capital, motivate a team and manage each business function from marketing to manufacturing in an appropriate way.
    Few entrepreneurs possess these skills or have access to a sophisticated network populated with individuals who possess the very particular business skills that benefit a specific startup.
    Access to Specialized Facilities
    Once an entrepreneur receives funding, he must identify the space and equipment needed to make his dream a reality and that meets the company's requirements in terms of cost and time schedule, as well as permits and regulations. For instance, to establish a company, an entrepreneur might need to identify a facility that can be secured and configured to best suit a particular purpose. As an alternative, the startup might contract functions to an external provider, which means the entrepreneur must evaluate providers in terms of qualifications, contracts and prior performance.
    The entrepreneur must navigate the requirements of establishing his company's facilities by overcoming any roadblock and taking a turn in direction when necessary.
    Interact with Potential Investors to Secure Financing
    The cost of taking a product or service to market determines a startup's cash requirements.
    It's likely an entrepreneur who provides a service online will require less initial funding than will a founder who establishes a new manufacturing company.
    In the latter case, an entrepreneur will spend numerous hours in attempts to secure a large amount of investment capital. Even after he secures the initial capital, a founder must then plan his efforts to obtain the next "round" of financing.
    In any event, financial objectives will be determined by the business launch timeline and the nature of the product or service the company will offer.



    If you want to expand your business or looking for mentoring and investment support please be in touch.

    Arijit Bhattacharyya